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PHOTOGRAPHER FEES / RATES

1 What are test shoots?
2 Modeling advice?
3 Do I need all this?
4 Am I ready for this?
5 Photographer Pricing / Rates


You Need Photos!


Test Shoots -- Test shoots or testing has become a generic term for photographic shoots where a model acquires photographs to use for the model's promotional materials or portfolio and the photographer gets to test out new ideas and / or equipment.

These can also be referred to as Trade for Photos (TFP) or Trade for CD (TFCD) Shoots.

Whether you are working with a modeling agency or working freelance you will need photos - photos for your composite, portfolio, and web presence.

You have two basic goals when doing test shoots. One is to get good quality photos as fast as you can to start getting work. The better quality (more professional and creative) photos you have in your portfolio the higher paying jobs you will get. The second is to get experience in front of the camera and learn how to find your way around a studio or location shoot.

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A Win / Win Scenario For Everyone!


Advice for Models -- A Test Shoot (also known as a Time For Prints [TFP] shoot) is when a photographer wants to try out a new creative idea, test some new equipment or film, wants to build the photographer's portfolio, or just wants to practice and figure out how to take pictures, he sets up a photo session. He needs a warm body to put in front of the lens. This is where the volunteer model comes in.

Your First Goal -- is getting quality photos fast and exposure and experience in front of the camera.  Free test shoots may be the best route. Is it bad or a total waste to do a test shoot with a beginning photographer? No. When you are starting out any chance you have to get in front of the camera and see some results is valuable. It is a chance to gain some experience, try new make-up, poses, expression, wardrobe, and see how the photographer sees you. And once in while you and the beginning photographer may even hit upon something that will produce an outstanding photograph. It seems to happen more by accident then design, but sometimes neat things can happen. For a model this 'learning by doing' is the best teacher.

Free Test Shoots -- These types of shoots can also be the hardest to find. This information applies to fashion models, life style models, and commercial models. If you are seeking adult glamour modeling, it will be no problem finding free test shoot once you learn where to look for them.  But it does help to accomplish your second goal of gaining experience. This situation gives you good quality photos, very fast, for little to no money, and the experience in front of a camera, taking direction.

This can work out well for both parties. The photographer does not want to pay for a model and the model does not want to pay for a photographer, so by trading services both get images for their portfolio and gain experience. In some cases the photographer might give you a couple of prints for your services, in other cases you may have to pay for prints. In all cases you will not get the original and don't even ask to borrow them. 

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Test Shoots Are Essential!


Get Comfortable -- Whether you are able to track down free test shoots or have to pay for photo shoots as a wannabe model you will have to have photos. You also have to have experience working in front of the camera.

The photos are needed for your marketing materials - portfolio, comp card, and web site. The experience in front of the camera is how you truly learn to be a model. During your first few photo shoots you may be just trying to get comfortable in front of the camera. As you do more shoots you will pickup how to move, how to work in the light, how to hit your mark, and the routine of a shoot.

After you have 30 to 50 shoots you will have a handle on working in front of a camera. At this point you become a valuable asset to a shoot and no longer a wannabe. It always amazes me how modeling schools offer to train you to be a model but either never or rarely put you in front of a camera. ALL top modeling agencies send models out on test shoots to gain experience and build a portfolio. That is how they start and train the top professional models. Tracking down test shoots is essential for a beginning model.

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Determination, Persistence, and Stamina


It's Not Enough -- Fantasizing about becoming a model, actor or actress is not enough. Modeling/acting is a multimillion dollar, worldwide business. It's a show business with thousands and thousands of people trying to get into the act.

It is full of rejection, disillusionment, insecurity, depression and frustration! People gossip about you, people lose their reputations with a phone call, and too much pressure is put on everyone, and the competition is outrageous!

But on the other side, modeling/acting is glamorous, fun, exciting, and extremely lucrative. There are many opportunities for travel to the most beautiful cities, countries and islands on earth. Most successful models/actors wouldn't change places with anyone because they are happy and in control of their careers. They know what they want and how to get it. Modeling/acting are competitive fields. The work demands a great deal of determination, persistence, and stamina.

It's Worth The Money -- It is possible to make from $50 to $250 per hour, depending on your experience, popularity and where you live. New models can expect to start at:

Children: $25 to $75 per hour or $150 to $1,000 per day;

Juniors: $25 to $75 per hour or $150 to $1,500 per day;

Young Men/Women: $50 to $125 per hour or $150 to $2,000 per day;

As one becomes recognized, the rates can be significantly higher. Keep in mind that the high end of the scale happens only on special occasions and depends on the market's interest in the individual.

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What is it going to Cost me?


Pricing -- Photographers are generally independent business people. They are free to charge whatever they want for their services. However, competitive market forces tend to keep their prices down, just as the cost of doing business tends to force their fees up. The more senior and talented a shooter is the more he or she tends to charge. A good, well-run business tends to be busier and able to charge more then a poorly run business. Photography charges will vary in different parts of the nation. Generally, photographers in the largest cities are able to command the highest fees.

Commercial Rates -- Many commercial photographers charge for time plus materials and expenses. The guide for comparison is usually the day rate. This is what a photographer will charge for a full day / hour of shooting.

  Low-End Rates High-End Rates
Hourly $75 $160
Half Day $300 $965
Full Day $580 $1290

On top of these time charges will be the expense for film and processing. A role of 36-exposure slide film and processing can run anywhere from $12.50 up to $35.00, depending on brand and markup. In addition some photographers may have a usage fee that will either restrict how you can use the photos or make additional charges for certain types of use.

Portrait Photographer Rates -- They usually charge a sitting fee, which is just enough to cover the cost of film and little overhead depending on how complex the shoot.

  Low-End Rates High-End Rates
Sitting Fees $25 $125
Hourly $25 $250
Half Day NA NA
Full Day NA NA

The difference is that they retain all ownership of the negatives. You must order all your prints through them and they usually charge a higher mark up than commercial photographers.

Package Deal Rates -- This is from a photographer that specializes in shooting models' portfolios. The shoot is usually based on a given number of rolls of film, how many outfit changes, how many light or location changes, promising a head shot and given number of other shots.

  Low-End Rates High-End Rates
5-10 Prints $300 $1000
10-20 Prints $500 $1000
Additional Prints $10 $75
Per Film Roll Variation $100 $125

Note: Most agencies take the standard 15% to 20% percent commission on all model/actor earnings. These agencies usually don't charge a registration fee but do expect the model to pay for all messengers, composites, and mailings, and every effort is usually made to keep expenses low.

One important point to reiterate: time is money in the modeling world, and appointments are made especially for a specific model. You must be on time and prepared. That means clean hair, face and clothing!

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Last modified on:05/19/10
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